What benefit does an Independent Insurance Agent bring to consumers?

Dec 06, 2017

The Benefits an Independent Insurance Agent or Agency can bring include; Ease of Doing Business, Saving Smart, Choices and Flexibility, Unbiased Advice, a Middleman Backstop and Local Accessibility.

An Independent Insurance Agent (or Agency) works with multiple companies. They do not have an exclusive relationship with any one carrier, offering many insurance options from multiple outlets rather than just one.

Ease of Doing Business
  • Whether it is shopping or seeking service on your account, working with one agent vs. multiple agents or companies provides you a distinct benefit. One call can handle multiple requests or needs.
Saving Smart
  • An Independent Insurance Agent acts as a personal insurance shopper. Most have "comparative raters" that rate multiple companies at the same time. This allows them to not only shop for the best price, but also quote comparable coverage company to company.
  • Not beholden to any one company, an Independent Agent can recommend the program that provides the best value for your particular situation.
  • When you needs or circumstances change, they have access to other companies that may better respond your unique situation.
Choices & Flexibility
  • Imagine going to a shoe store only to have a couple of size options available for every type shoe they sell. The result would require shopping at multiple locations for similar items. An Independent Insurance agent offers a broad array of carriers and products. They have the flexibility to find the right fit and style to meet your wants and needs. It's not "one size fits all" with an Independent Agency.
Unbiased Advice
  • Insurance is complicated. Advice for those unfamiliar with all their insurance options can be a valuable benefit. An Independent Agent will know the advantages and disadvantages of numerous programs though multiple companies. Therefore, they are better equipped to offer alternatives that best respond to your needs. Advice can include coverage options, price, and service that a particular company provides.
Middleman Backstop
  • Most people think of the term"middleman" as a negative. However, a middleman can actually provide many advantages. Just see the list above!
  • An agent as middleman provides the backstop of Malpractice Insurance that will respond in the unfortunate circumstance a mistake is made. Malpractice, or Errors and Omissions insurance is protects the consumer in the event of bad advice or a misstep made on your account. In essence, this provides relief to an injured client.
  • Compare that circumstance to YOU taking the role of the middleman working with a Direct Writer like GEICO, Esurance or The General. Pursuing a legal action remedy against them for a mistake they (or you) might inadvertently make is a much more difficult.
Local Accessibility
  • When a claim occurs and problems ensue, a local representative can be a great facilitator. Knowing you have someone in your corner if things do not go as planned following a claim is of great benefit. A quality agent can step in with knowledge of what to expect and help devise a plan to straighten things out.
  • The whole "keep it local" concept resonates with some, but should be seen as a benefit by more consumers. Overall, local insurance agents do much to support organizations in your hometown. From youth sports to school activities, civic clubs to non-profit organizations, you will likely find local insurance agents plugged in and financially involved (check the jersey on your kid's ball team). If your local community matters to you, it should matter that you support your local community. Choosing a community agent or agency is an excellent place to do just that.
A couple of well written independent articles on this topic include: The majority of the benefits above are unique to an Independent Agent. Weigh the advantages an Independent Agent brings when making an insurance purchase decision.


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