After Enterprise Car Rental Picks You Up, Who Takes the Agent Back?

Aug 16, 2020

Picking you up is a "two way" street with Enterprise Car Rental

Enterprise picks you up. And Enterprise takes you back.

Why? Because… they need you to sign the rental contract!

Watch the Enterprise commercials closely.  Above is one of the early 1990’s vintage ads showing an agent picking up an Enterprise customer. The agent is always the one driving the car back to the office with the customers as passengers.

It might be interesting to know that the “We’ll Pick You Up” way of doing business has been an Enterprise practice since the early 1970’s, when a branch manager in Orlando started the procedure .
Enterprise Fun Facts
  • Slogan: Since 1994 the “We’ll pick you up” slogan has been trademarked and married to the Enterprise green logo. Enterprise has successfully defended the trademark against such companies as Hertz , Advantage , Rent-a-Wreck and others.
  • Size: It also might be interesting to know that Enterprise Holdings is the largest car rental company in the world (also owns Alamo and National) with revenues approaching 20 Billion dollars . They own more than 1.7 million cars and trucks and have more than 93,000 employees, making them the largest car rental service company measured by revenue, vehicles, and employees.
  • Privately owned: Compared to all other privately owned companies, Enterprise ranks #16 on Forbes America’s Largest Private Company list.

One might come to the conclusion that consistent use of an excellent slogan and customer-centered philosophy might have something to do with their world-class results. 
 
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